Dropshipping is getting more and more popular as a relatively simple and cheap way to start your own ecommerce business. And more people are willing to join this trend. But to do that, you need a web store.
How do you get one? Some people prefer creating sites on their own, but it requires skills and knowledge. So the alternative is to buy a dropshipping store.
What you need in a dropshipping store
It may seem that all you need is a website designed as a store. But in fact, a good dropshipping store is more than that. It consists of the following components:
- A domain name and the name of the shop which should coincide and be short and clear. Your store’s name is its address. It should be easy to remember and type in a search field.
- The website’s design reflects its theme. How it looks depends on what it sells and on what audience it focuses.
- The store’s niche is one of the most important elements as it determines most (if not all) other components such as the design, the choice of products to sell, the content, etc. So if you buy a dropshipping store originally designed for bicycles and start selling teddy bears without any changes, don’t expect a lot of customers.
In other words, when you buy a dropshipping website, you also purchase all of the above. Unfortunately, it doesn’t always mean you’re buying something good. Keep reading to know why.
Buying a ‘second-hand’ dropshipping store
Assuming you want to purchase a dropshipping store, the first thing you will probably think of is why not buy a ready-made business. Indeed, people buy and sell other types of business, and dropshipping is no different.
In this case, you get to own a website with a ready design, a large amount of goods, customer base, suppliers’ contacts, etc. In theory, you can start making money right away. However, there may be drawbacks as well.
First of all, why would someone want to sell a profitable business? Of course, sometimes people do that because they already have other sources of income or got bored with their dropshipping store and want to try something new. On the other hand, the shop you’re about to buy may have serious problems.
The second problem is related to what was said above. Whenever you purchase a ready-made dropshipping store, you buy something originally made for someone else, inspired by someone else and designed for a specific niche. So the shop may be close to what you wanted, but there’s little chance it’ll perfectly suit you.
Buying a blank dropshipping store
Another option is to buy a dropshipping store made by another person specifically for selling. As a rule, the choice of niche, initial products, design and other things is determined by the seller. So again, here you’ll have to deal with what you’re offered.
On the other hand, although the store is ready to go, it still has a long way ahead, and nothing stops you from making small changes. However, you can’t completely change the niche as you’ll have to change almost everything, and in this case there’s no point in paying for it.
This option is very similar to the one mentioned above, but usually costs less and gives you more freedom.
Buying a custom-designed dropshipping store
If you want a specific niche, or a specific design, or you hate it to use someone else’s creation, then you can pay for a custom-made store. There are companies who take orders from individual clients and create web stores based on your preferences.
For example, there’s AliDropship company which actually sells dropshipping plugins and other associated software, but they make web stores as well.
In this case, you get:
- a website with a name (you’re usually offered several options to choose from);
- a domain name (several options as well);
- a design based on your feedback;
- a starter pack of dropshipping goods (50 products);
- other features (depending on the chosen price tier).
However, keep in mind that AliDropship’s stores only work with their plugins designed for dropshipping goods from AliExpress.
A custom-made store cannot bring you immediate results. Just like the previous option, you’ll have to promote it from the scratch. On the other hand, in this case you’ll have the exact niche and design you prefer.
Be careful though. Certain platforms offering similar services claim that you can build or buy a web shop, but in fact you don’t have any rights to it. So if you want to buy a dropshipping store, watch out for it.
And good luck in your dropshipping journey!